Miyerkules, Marso 1, 2017

Exploring Product Packaging!





              In marketing, packaging is the "dress" on the product, which can play a vital role in whether the product sells in a new market or to new customers. The purpose of product packaging is to protect the product from damage. Product packaging not only protect the product during transit from the manufacturer to the retailer, but also prevents damage while the product sits on the retail shelves. This will also attract customers. It also plays an important role for portraying information about the product. Outside packaging may contain directions on how to use the product or make the product. It can also differentiate one brand to other brand, because the product packaging can contain company names, logos, and the color scheme of the company.
          
          These ideas I've learn about packaging. In the first place, I thought that packaging is easy. Just a boxes, plastics, and bottles. Just that simple, just to make the product secured. But now I know. There are thrilling in doing product packaging. There are three questions that is needed to know the answer first. What is your product, who's buying your product, and how are people buying the product. This will guide you how will you come up with your desired packaging. The colors, the fonts and the logos are also important. And now we are experiencing doing a product packaging for one of our requirements. My group are feeling crazy on how we will start. On how we will use adobe illustrator for doing the dielines and the product design. In installing the application, it takes time because we are not that professional in that application. But having our patience to this task we finally install the application and then start doing the dielines and product design, And now I can say that we are enjoying doing this task and exploring more about product packaging. We are happy to spent time doing this task.
          
          As a marketing student it is important that we are aware to apply what we are learning about our topic. This will help you to develop your skills and for you to come up to the creative world of marketing. It is a pleasure to learn more that is related to our course.


By: Judith Ellan Palo
          

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